Certified Women-Owned Business

We are honored to announce we are now a Certified Women-Owned Business!
Women Owned Business

What is Women’s Business Enterprise National Council?

The Women’s Business Enterprise Nation Council (WBENC) is an organization that advocates for women owned business owners and entrepreneurs. Their mission is to, “Fuel economic growth globally by identifying, certifying, and facilitating the development of women-owned businesses.” They accomplish this through their CORE Platform; Certification, Opportunities, Resources and Engagement. They provide great opportunities through events and networking for women-owned businesses. WBENC then provides resources to address any challenges many women face when building and growing a business. These resources ensure women business owners have access to the education, support and tools they need to grow and succeed. Finally, they foster engagement for these individuals through advisory councils, ambassador programs, and a robust recognition and awards program. They create a community for businesses owners who want to advance women-owned businesses.

What Does The Certification Mean?

WBENC Certification validates that the business is 51 percent owned, controlled, operated, and managed by a woman or women. They are the largest certifier of women-owned businesses in the United States. The certification gives women owned businesses the ability to compete for real-time business opportunities provided by WBENC Corporate Members and government agencies. The certification also opens doors for businesses to network, access mentoring, education, capacity development, get recognition, and the ability to promote their business through WBENC national events.

Best Jobs for Each Predictive Index Profile Type

Understanding Your Best Career Choice Based on Your PI Type

by Nicole Degi

Have you ever thought to yourself, “Am I in a career that fits my personality type?” or thought, “Am I wired correctly for this specific job?” When looking for a new position, there are several factors that come into play. Considering if your personality type matches your job is an extremely valuable exercise and is often overlooked. 

This is where the Predictive Index comes in. Understanding how you are wired will enable you with the confidence that you are the right candidate for the position and/or industry by allowing you to take a deeper look into how you function internally. Predictive Index will evaluate how well you thrive in the position that you are in and will help you produce impactful results for years to come for your organization.

Take the free assessment to find your Predictive Index type here!

There are seventeen different and unique profile types that are then broken down into four categories:


This category consists of six different profile types: Analyzer, Controller, Venturer, Specialist and Strategist. If you fall into this category you are typically a detail-oriented individual who focuses on collecting thorough data. You are also self-disciplined and a go-to person who does not leave room for error. You also may exceed in areas that push your boundaries and would be considered a strong-willed and goal-oriented individual. People who fall into this profile type tend to be naturally introverted and reserved but always prepared with a plan. Below are roles that could be a great match if you fall into this category. 

Analyzer: Someone who likes to gather and review the data before making a thorough and detailed decision. Look into accounting, auditing, banking, tax consultant or analyst type of positions if you are an analyzer.

Controller: You are considered the go-to person, someone who will get the job done in a disciplined, fast-paced manner. A few industries to consider — Project Management, logistics, finance, accounting & managerial positions. 

Venturer: This person likes to take charge! They love to try new things and create solutions to solve problems. A director or manager of an innovative team would be a great position. Director or VP of Marketing, Strategic planning & growth could also be areas to consider &/or digital marketing roles.

Specialist: An extremely reliable person who will get the job done, someone who will “read the fine print” in any situation. I would investigate the HR world if this is you! A business manager role would also be a great option to consider if you are a specialist.

Strategist: An analytical, innovative individual who is willing to take calculated risks. If this is you, consider consulting roles, banking, project management, financial advisor, computer technology or a software developer position. 


The next category is the social category. There are another 6 different profiles that fall under this category: Altruist, Captain, Collaborator, Maverick, Promoter and Persuader. Would you consider yourself to strive in social settings? A person who is great at working with others, extraverted, charismatic, open-minded, supportive, well-spoken, and ready for a challenge? If so, you may fall into one of the profiles under the social type. Positions to consider if you fall into one of these categories are:

Altruists: A supportive, helpful, team player that is extraverted. Consider something in healthcare such as nursing, occupational or speech therapy. Possibly consider being a teacher or social worker if you are an altruist. 

Captain: A person who is always willing to accept a challenge. They can be described as independent and strong-willed and constantly raising the bar for their organizations. Jobs that fit this profile type include; different sales or account management positions that have quotas to be met or possibly staffing and recruiting positions. 

Related: My Life as a Captain

Collaborators: These individuals are great team players! They approach tasks with an open mind and are friendly, supportive, and patient. If you are a collaborator, consider being an account manager or a role that works with a team to create results. Another option could be inside sales or a role in the marketing and advertising world.

Mavericks:  A person who has high aspirations and takes risks! They are visionaries and are able to see  the big picture. They often see the result, and create it. Mavericks also tend to be leaders which make them good entrepreneurs. Other potential roles may include a sales manager position, or a role in the nonprofit sector.

Related: My Life as a Maverick

Promoters: Individuals who you want working on the front lines. They are extraverted, supportive, encouraging and thrive working in a team setting. Positions that would be good for a promoter profile include; public relations, marketing, social media, event and hospitality roles. 

Related: My Life as a Promoter

Persuaders: People with this profile type are social, determined, and well-spoken individuals. Typically, persuaders do not like to hear the word “no.” This being said, a sales role would be great for a persuaded!

Related: My Life as a Persuader


Within the stabilizing category, there are four different profile types: adapter, craftsman, guardian, and operator. Are you deliberate, cooperative, reliable, and easily adaptable to situations? Do you enjoy structure in the workplace? If you answered “Yes” to these questions, you more than likely may fall into this category. 

Adapter: A versatile individual who can really strive in multiple situations and industries! They work well with others and thrive in a team setting. The roles to consider for this profile type are extremely broad. You could adapt well in several positions, whether it be customer service or arts and entertainment. 

Craftsman: This is usually the person who is considered the backbone of the organization. They are diligent and reliable. Industries to look at may include; office management, administrative roles, and human resources. 

Guardian: This person is a precise, dependable, and steady worker. They are someone who brings reliability to the workforce. Administration, logistics, computer technology or clerical work could be great industries to look at.  

Operator: This is someone who you can really count on in the organization! They are precise, patient, and cooperative. This profile type would excel at data entry, clerical, executive assistant, or customer service.


Only two profile types fall into this category: an individualist and a scholar. If you fall under the persistent category type you are typically a confident, analytical, strong-minded individual who approaches challenges with confidence, consistency, and organization.  

Individualist: Do you have a desire to move the organization forward and constantly solve problems within the company? If so, you are more than likely an individualist. Maybe you have been thinking of starting your own business? If you are an individualist, this may be a good avenue for you to consider!

Scholar: Someone who is a natural go-getter! You like to contribute a strategic, data-driven approach to building winning teams. Traditionally, entrepreneurs or business owners also fall into this category. Another option would be to investigate the consulting world.

Now that you have heard more about different roles that coincide with different professions, think about how this will impact you long term, is the position you are interested in best suited for your hard wiring? Or will you become disengaged quickly and not perform results for your company? The results from PI can help you assess a career path to make sure you are getting what you need and also meeting your employer’s expectations.

What to Expect in Talent in 2021

Employee Experience

Companies are beginning to work for employees, not just the other way around. HR teams are going all-in on employee experience to improve retention and employer brand. Beyond collecting feedback, companies need to actively collaborate with employees to create an experience that works for everyone.

People Analytics

Analytics have promised to revolutionize recruiting and HR for a decade, but until recently only the most sophisticated companies have reaped the rewards. Now we’re reaching an inflection point where data is accessible to all. Understanding and capitalizing on analytics is quickly becoming a must-have skill in HR.

Internal Recruiting

Chances are you are overlooking a promising talent pool: your own team. Currently, most internal hiring happens thanks to proactive moves from employees. It’s time for recruiters to create a formal internal hiring program and work with the Learning & Development team to build the skills needed for the future.

Multigenerational Workforce

Later retirements and the arrival of Gen Z mean companies are seeing more age diversity than ever. Young, seasoned, and everyone in between can help prove that good work is ageless. It’s on companies to help age-diverse teams discover their best selves by creating the conditions for collaboration and knowledge exchange.

Searching for a Job During COVID

How to Land a Job After a COVID-19 Layoff
woman cheering

by Tasia Allison

I, like many I know, was impacted by a COVID layoff. My company fought hard and focused on doing everything they could to support their employees and their community, but ultimately, I found myself a job seeker. 

I applied for 127 jobs and only heard back on 10 jobs. They were mostly rejections.

Being a job seeker in today’s climate can feel defeating. Here are some things I did (and you can do too) to tackle the new job search and land on my feet.

Don’t take it personally.

My work isn’t who I am. I definitely pour my heart into everything I do, but at the end of the day, that’s not my identity. It’s hard not to focus on “why me?” and a little soul searching can be beneficial, reflection can bring revelation, but don’t pitch a tent here. 

Grieve and process.

Losing your job can take more from you than just your income. It can take away plans and dreams and can jeopardize security and safety. It’s ok to go through all the stages of grief, it’s ok to recognize this sucks. Process everything that has happened and may happen as a result and then put some action behind it— you still have an actual problem that needs a real solution. 

Get to work—no kidding, right?

But seriously, finding a new job takes a lot of work! Candidates who get placed quickly know and commit to spending roughly 40 hours a week on their search! 


Networking can be hard for many—I always feel like I don’t have much to offer, so instead, I just asked for help and advice. You should spend every day of your search trying to build connections, get on calls, or connect with executives. 

True story: I only interviewed in person for three positions and I only applied to one of them. How’d I pull that off? I networked, I knew my resume would struggle to get noticed in a giant stack, so I asked to meet, I asked to interview, and I asked for introductions. 

Ask for Help!

This may feel uncomfortable for a lot of people but do it anyway. When someone expresses their condolences and offers help, take them up on it! Ask for a resume review, ask for introductions or referrals, ask to borrow an interview suit, ask for what you need. 


Before you apply, research the company, know as much as you can and apply that to your resume. If you know someone there, again, ask for an introduction or a recommendation. 

Get your references ready.

While references don’t seem to be a huge factor these days, many companies still call your references. Choose references that are smart, mature, will give professional feedback, and who will be available. Make sure you let them know someone may be calling. If you’re being considered for an offer but your reference won’t call back or shares personal or irrelevant information, this could be a deal-breaker! 

Clean up your social media!

Lock it all down, except for your LinkedIn. Even though social platforms are meant for personal expression, potential employers may take things the wrong way. It’s better to keep everything private. 

Apply anyway!

If you’re missing a few qualifications, don’t get too hung up that—you may be just what they are looking for OR, there may be a new opportunity that isn’t open yet that you may be perfect for! Many people I know (including myself) have all landed jobs by applying to something totally different. You could totally get a rejection email, or you could land the perfect job—the underground job market is definitely a real thing.

Expert Tips for Working From Home

WFH Like a Pro

by Regan Lang

When people think of working from home, several different thoughts come to mind. Some people imagine sleeping in late, lounging around all day and taking long breaks. However, others who have had experience working from home are aware of the reality of what it takes to successfully work a professional job from home. Whether you’re fond of working from home or not, many of us have been forced to adjust to this new way of doing our jobs.

With this being a new reality for so many workers, it is important to address the benefits and challenges working from home brings and explore ways to overcome these challenges. 

Some of the benefits from working from home are having flexibility, a better work-life balance, and not having to commute. These aspects of work from home life can be distracting and even take away from your ability to effectively work from home. This being said, some of the challenges of home-based workers are learning how to avoid these distractions, follow a set schedule and deal with social isolation.

Luckily with a few basic tips, these challenges can easily be solved. 


Here are tips on how to successfully work from home: 


Have a set workspace.

Choose an area in your home you would like to dedicate keeping all of your work-related supplies. This should be the area of your home where you feel you can best focus and is free of distractions.


Plan out your day. 

Just as you would do if you were in the office, have a set schedule for yourself. This will allow you to stay on track and get your work done as well as allow your co-workers to know when you are available and when you are not. Also communicate this schedule with people in your home so they can respect your working hours. 


Take frequent breaks. 

When working from home it can be easy to forget to get up and stretch, grab some water, or go for a quick walk. However, breaks are so important for your overall physical and mental wellbeing. 


Schedule phone calls or FaceTimes with co-workers. 

It is important to schedule time to connect with people within your office more than just through email. Find time to catch up on work related materials, and check in on one another. 


Be positive. 

When communicating primarily through email, it can be hard for people to interpret your tone through writing and for them to interpret yours. Always think the best of your co-workers when reading their messages. And when you send emails, get creative, use exclamation points and emojis in order to show your emotions through your emails. This way, your co-workers are less likely to misinterpret your messages. 


Take advantage of the work from home.

There are many advantages of working from home. A few of them being the ability to use breaks to get small tasks done around the house, or getting free coffee refills and lunches right from your kitchen. Enjoy and take advantage of these little perks! 


Working from home productively is becoming more and more common as jobs become remote due to various factors. It is important to find what workspace and schedule works best for you and allows you to thrive in your home work environment. 

A Giving Guide: Local Non-Profits That Support Women

How to Use Your Time and Resources to Help Local Women this Season

Group of Diverse Women

Hire for Hope was founded with the mission of providing sustainable funding for organizations who support women who are in need of help. In fact, if it weren’t for the organizations that dedicated their daily work to helping women in need, Hire for Hope may not even exist today.

This holiday season, we encourage everyone who has the time and resources to find a way to give to these organizations in our community that change the lives of women every single day. Here are some of the organizations doing the powerful work of changing women’s lives in West Michigan and how you can get involved.


The YWCA’s mission is eliminating racism, empowering women and girls and promoting peace, justice, freedom, and dignity for all. They provide community support for domestic and dating  abuse, sexual assault, child sexual abuse and prevention and empowerment. They offer a variety of ways to get involved including financial support, donation of goods, volunteering, advocacy and programs to promote change through education. 

If you’d like to make a financial gift to the YWCA this holiday season, feel free to do so on their donations page. If you’d like to help supply their domestic abuse emergency shelter with items from their wishlist, visit their wishlist page. Please note that YWCA asks you to first contact Jennifer Timmer at jtimmer@ywca.org before purchasing and dropping off any donations.

Learn more about the YWCA. 

Women’s Resource Center

The Women’s Resource Center equips women for workplace success. They offer a variety of services including a Business Center where women can go to conduct online job searches, update resumes and apply to jobs, computer classes, resume coaching, a scholarship program and a Business Boutique where women can shop for affordable professional outfits. 

Their Business Boutique accepts donations of clothing that is clean and in excellent condition, from the current season and made within the past three years. Be sure to call (616) 458-5443 to complete the pre-screen and set up an appointment to drop off your donation. 

Learn more about the Women’s Resource Center.

Mom’s Bloom

Mom’s Bloom connects families with newborns to local volunteers who can help with a variety of things around the house including watching and caring for the newborn(s), watching their siblings, completing light housework, giving mom a break for self care, emotional support and meal preparation. Their vision is for every family with a newborn to have support, community and confidence. This is especially vital for families who have extended families geographically dispersed, away at work or simply unable to help. 

This organization is funded by the generosity of individual and corporate donors along with Kent County taxpayers and the voter-approved Ready by Five Early Childhood Millage. You can get involved by considering donating or volunteering to be a mom support or to be on a committee.

Learn more about Mom’s Bloom. 

Alpha Women’s Center

Alpha Grand Rapids offers free and confidential services regardless of income, race, ethnicity, sexual orientation, age, religion, nationality, or residence to women who are experiencing an unplanned pregnancy. Their offerings include pregnancy testing, ultrasounds, STD testing, mentoring/coaching, job and career support, support groups for single moms, GED completion programs, parenting classes, pregnancy education classes and English as a Second Language (ESL) classes. 

There are a variety of volunteer opportunities from working directly with the clients to working behind-the-scenes. You can also choose to donate in the form of a financial gift or items like infant and maternity clothing, diapers, formula, and other infant necessities. View their full wishlist here

Learn more about Alpha Women’s Center. 

Women At Risk, International

Women At Risk (WAR), International addresses a variety of risk issues for women—poverty, inequality, violence, abuse and more, but they are we are most known for their fight against human trafficking. They are Michigan-based, but run a variety of global programs including international safehouses, domestic safehouses, micro enterprises, education, orphanages, outreach, medical aid and emergency intervention.

Warchest Boutique is a shop created by this organization to produce sustainable funding for their mission. If you’re looking to purchase beautiful jewelry, ornaments, spa products or small gifts for Christmas this year, consider shopping here for beautiful and unique items that help fight human trafficking. (Bonus- they do take orders online and recommend placing your order before December 17th to arrive in time for Christmas.) You can also make a financial donation and choose which area of their work you’d like your money to go to. You can also volunteer at their HQ or at WAR events. 

Learn more about Women at Risk. 


Do you know of any amazing non-profit organizations doing life-changing work? We’d love to hear about them! Leave a comment below!

How to Increase Employee Engagement

Establishing a Solid Employee Engagement Strategy


Group of workers at a table - engaged employees

by Tasia Allison

What is employee engagement?

Simply put, employee engagement is a measurement.

Too simple?

Let’s clarify. Employee engagement typically measures an employee’s productivity and their discretionary effort—this is an employee’s willingness to go the extra mile.

Is that it?

Yes—that’s it. But, now that you know what employee engagement is, you should probably start thinking about an employee engagement strategy. Employee engagement strategies should connect your business strategy with your people strategy and your people strategy with your business results. However, so often they fail and do more harm than good. 

Here are a few reasons companies, even with the best of intentions, fail at employee engagement strategies:

  1. Their engagement strategy doesn’t connect to their business and people strategy. Or they don’t have a people strategy at all. For instance, if your engagement survey measures autonomy and independent decision making, but your organization has a very structured hierarchy, your people strategy and your business strategy aren’t connected.
  2. Engagement is owned solely by Human Resources. While we love our passionate HR teams, they can’t single-handedly own engagement strategies. They have to be owned by every member of your leadership team.
  3. Failure to act. Companies collect oodles of people data, but they don’t respond to it. Conducting engagement data without the support, intentions or resources to react to the data does more harm than good. Employees get a false sense of action and excitement only to be later disappointed.
  4. Timeliness isn’t valued. The frequency of your measurement should be directly related to the speed of your organization. If your organization is fast and agile, but you’re only measuring engagement annually, you’re missing out. You’re using a tricycle to keep speed with a race car.
  5. They focus on employee “happiness.” While we all love a happy employee, this is an ever changing target. Companies who go after making all employees happy all the time, often end up with more initiatives than they can manage and just as many unhappy employees as when they started. 

Ok, we know why they fail, but how do they excel?

  1. The organization has a clearly established business strategy and people strategy and they measure engagement based on both and they stay focused here. While successful organizations want their employees to be “happy” and they may still respond to unhappy employees, they don’t lose sight of their people strategy.
  2. Employee engagement is owned by leaders at every level. Read that again. It’s not just your lovely Human Resources team—they may be the most passionate about it, but every leader needs to be engaged. If you have people leaders who don’t find your talent strategy a priority, it’s time to reevaluate the influence they have on it.
  3. Organizations are ready and committed to act and have a plan. This goes hand-in-hand with every leader being engaged, but the success of your people and engagement strategy will come down to having a plan, especially for derailers. What will you do when leaders are “too busy”? When teams reorganize? During seasons of growth or season of loss?  Build a plan that accounts for challenges and make use of beneficial planning strategies like pre-mortems.
  4. The organization engages a strategic partner. There are a lot of great free resources to help organizations get started, but that can often leave teams feeling overwhelmed and lost. Organizations that don’t have time or resources to spare engage with consultants or firms early on in their process that can quickly and efficiently get them up and running.

Interested in learning more about developing your people strategy and getting started with employee engagement? Let’s connect and talk about what impact the right resources can have on your organization.


Transferable Skills for Changing Careers

Thinking About a Career Change? Here Are the Skills That Will Make You Hirable Across the Board.

by Nicole Degi

Have you been thinking of making a career change for quite some time? Have your fears and sense of familiarity been holding you back? Have you been asking yourself, “How do I know when it is time to make the change?” and, “How do I know if I have the correct skillsets to make this change?” If so, you are not alone.  I was right there with you, just a few months ago. In fact, I battled with the thought of changing careers for years.

When making a career change, there are a few things that were helpful to me when understanding how I could stand out amongst other candidates. First, it is important to not let the fear of being comfortable hold you back and the fears of not knowing the ins and outs of an industry hold you back. It is also important to know that there are some key skills called transferable skills, and they apply to all occupations. These are the skills that make you highly hirable, no matter your career. If you can adopt the skills listed below, you will set yourself up for success and will be a viable candidate across multiple professions.


This is key. How many times have you heard someone with in your organization say, “we are not good at communication” and how many times have you thought to yourself this is frustrating? I know I have been one of these people many times. If you can focus on a few vital communication skills, they will take you far in any company. Focus on listening to understand rather than just waiting for the next thing to say. Focus on thinking through what you say and how you say it. Also, having an understanding about how your communication comes across in writing is very essential.


Stay current with technology!  Teach yourself basic technical skills and office programs that majority of companies use. This will help you grow professionally and give you stability.

Critical Thinking

Problem-solving skills has been a vital skill set since grade school. Utilize them to think professionally, to problem solve and come up with logical solutions.  Ask questions, create pro & con lists, and think about key factors to help create effective results.


This will vary from person to person. Some people enjoy working more independently than others and there is nothing wrong with that! What is important is making sure that you have an understanding that a team is made up of many different background and personality types and how important it is to be respectful of that. Remember that everyone is important to the organization so teach yourself how to efficiently work with multiple people.


Multitasking is a very desirable skill amongst hiring managers. If you can stay organized and establish priorities, you will feel accomplished at the end of the day. This will look different for everyone. For me I love to make lists, in fact the more lists the better! Lists help me stay on track; I like to physically cross things off a list to feel accomplished at the end of the day. I also utilize my calendar a lot! I add tasks to my calendar in blocked out times which helps me stay organized and get the multiple things I need to get done in a day done.


I would suggest thinking to yourself: Can you allow yourself to think outside of the box? Can you affectively bring these ideas to the table for your organization and will these ideas produce results?


This is the most in-depth skill amongst them all because it varies not only from person to person but also between every organization. This will ultimately be a combination of all the above skills. Leadership takes hard work and dedication. One key thing to think about is: are your actions inspiring others to learn, act and grow?

Embrace these skills and reflect on how your strengths and weaknesses can adapt to them and you will go a long way when making a career change. You will become a candidate that is appealing to multiple industries! Reference how these skills are reflective of you when you are interviewing and how they will be used in the day to day of your new career.

These are a few things that helped me make a career change, the skills may look a little different for everyone, but they are key ingredients to becoming a successful employee!

What is the Strategy Assessment?

Why The Strategy Assessment is Critical For Your Business Going into 2021

Predictive Index Strategy Assessment Professionals Meeting

Companies now, more than ever, must be aligned on strategic priorities going into the coming calendar year. With strategic planning sessions around the corner, there is no room for error. Leadership teams must be aligned on the objectives, priorities, and goals to drive companies into the future – But that is only step one. The second hurdle that many companies miss the mark on, is identifying the strengths and weaknesses of the leadership team to see if they are aligned to accomplish the strategy in the first place.

At many organizations, strategic priorities are accomplished through its people. Think about a game of chess. You have a variety of pieces in a standard set, from the king down to the pawn. Each piece serves a purpose and has a role to play. Each has its own unique ability. The organizations who understand how to identify those unique abilities in their employees and synchronize the strengths of individuals at each level in the organization are the ones who are set apart from the competition. These are the organizations that win. Are you utilizing the abilities of each piece to its fullest potential? The Strategy Assessment will help you answer that question.

Being a quality leader of a company is far from an easy task. There is constant pressure to create a good work environment, make sure tasks are achieved and that employees are happy. During these ever-changing times, it has been harder than ever to keep businesses on track. But despite these challenges, it is your job to make sure your team is performing at their best ability. If you’re wondering how to do this, we have a solution for you: The Strategy Assessment by the Predictive Index.

What is the Strategy Assessment?

The Strategy Assessment is designed to bring back the excitement and inspire your team to achieve their goals. This is the only assessment that can evaluate any team’s strategic goals and its collective identity. Once evaluating the team, your team will be better aligned to achieve strategic goals with confidence.

What the Strategy Assessment provides your team the ability to:

  • Uncover the team’s strategic misalignment
  • Discover what is holding your team back from reaching their full potential
  • Identify each person’s leadership style and how each one differs
  • Discover how well your team’s strengths align with the work to be done
  • Reveal executives’ perceptions, agreement, and confidence in their business strategy
  • Uncover gaps so you can make a strategic plan going forward

How does the Assessment work?

The assessment takes place as a half-day Execute Strategy with Confidence workshop. Your team will get expert guidance every step of the way and they will help navigate strategic conversations between you and your team. Gaining leadership alignment can be exhausting and frustrating, but through this assessment, participants will leave with actionable next steps.

The Strategy Assessment, when combined with a clear understanding of your leadership style and business strategy, can ultimately improve the overall ability to achieve your company’s strategic goals. It will provide you with insights into how to put the right senior leaders in the right place in order to properly execute the business strategy. The first step to developing this strategy is having tough conversations for strategy alignment. Don’t leave your company’s success to chance.

Are you interested in learning more about the Strategy Assessment and Hire for Hope’s Talent Optimization division? Learn more at our Talent Optimization page or reach out to speak directly with a Talent Advisor.


My Life as a Captain

How the Predictive Index Helped Me Decide Which Opportunity to Pursue

Predictive Index Captain Tasia Allison

by Tasia Allison

Hi all, Tasia here! I’m Hire for Hope’s newest Recruiter + Business Development Specialist! I fell in love with Talent Development early in my career and have spent the last decade honing my recruiting and leadership skills and I am more than excited to start sharing them. I was quite at home in a small manufacturing company in Rockford for the last five years helping them set their talent strategy and evolve their culture when I, like many, found myself displaced due to COVID. This left me both devastated and excited! I knew I would miss my coworkers and my team and have serious FOMO for what I had to leave behind, but I was so excited for the new possibilities before me!

I took the Predictive Index when I first started my own employment search and instantly fell in love! I’m no stranger to the assessment world, DiSC, Devine, Hogan, Meyers-Briggs, you name it, I’ve probably even been certified in it! I love assessments and how they can be used as data points to maximize performance or understand candidates—they can truly be the key to unlocking your success. So when I was first introduced to PI, I knew it was going to be a part of my future—I knew for sure, wherever I was going, PI had to be a part of it, so I was over the moon to hear that Hire for Hope was already tightly knit with my new favorite instrument. 

My PI results—a Captain! I wasn’t at all surprised to see the words “restless” and “independent” in my profile. I like many Captains am a driver who, while loves being social and part of a group, is happy to lead the way. 

The best way to work with me? Give me some space to make my work my own, Captains are independent, and they desire to be contributors with a unique touch. Captains also have the gift of gab, so water cooler breaks are always a must. I also need to know rules and guidelines, I’m pretty situational, but appreciate knowing where I stand. Captains also tend to be proactive and quick to connect with anyone.

Believe it or not, seeing my PI results was a big factor in deciding which opportunity to pursue on my job hunt. I used the results I learned about myself to assess future work environments and Hire for Hope was a home run! I’m using PI to make sure I’m getting what I need, but also really making sure I’m giving others what they need to. It has been the perfect way to add balance and awareness to the workplace. When I know I’m adding to my coworkers environment, I know it helps them show up as their best self each and every day and that’s a win for everyone!  


If you’re curious about learning more about Predictive Index and how Hire for Hope can help you and your company uncover the keys to helping your workforce work at it’s best, visit Hire for Hope’s Talent Optimization page or reach out to speak directly with a Talent Advisor.


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